18-Semester-Hour Program |
| Program
Prerequisites
6 credit hours
|
BUAD 422 Management Concepts
BUAD 430 Marketing Concepts |
Elective
Courses
3 credit hours
|
BUAD 432 Consumer Behavior
Business-to-Consumer
(B2C) Marketing
|
or
|
BUAD 434 Business-to-
Business (B2B) Marketing
|
Required
Practicum
3 credit hours
|
BUAD 498 CRM&M Internship
|
Required Core Courses
12 credit hours
|
BUAD 435 Selling and Sales Management |
BUAD 535 Customer Relationship Marketing & Management Concepts |
BUAD 536 CRM&M Technologies |
BUAD 539 CRM&M Special Topics |
Note: In addition to the program curriculum, changes have been made in the existing marketing curriculum courses to insure that the educational content of all marketing courses address the subject in a more in depth manner.
